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Best known for its popular Windsor EV electric crossover in India, MG brand sees a strong sales momentum in September
Despite car buyers holding purchases for most part of September in the anticipation of GST rate cuts, JSW MG Motor had a pretty good month. The company not only grew its sales but also set some new internal records last month.
JSW MG Motor sold 6,728 cars in September this year, as per internal wholesale data shared by the company. Compared to September last year, when the company delivered 5,021 cars, its sales grew by 34%. Although consumer interest remained subdued for the first three weeks of the month in anticipation of the tax reform, demand picked up immediately after. JSW MG Motor says both GST reduction and the start of Navratri boosted sales.
The company has not revealed the model-wise sales but it’s certain that the Windsor was its top-selling model. Retail sales data has shown that it was the brand’s no.1 model from January through August. Moreover, the electric crossover was India’s best-selling electric car for 11 months, from October 2024 to August 2025.
Also Read: MG Motor New Vs Old Prices After GST 2.0 Benefits; Up To Rs. 3 Lakh Drop
The Windsor registered its highest-ever wholesale to date in September 2025, while the MG Comet saw the highest wholesale for the current calendar year. According to data from the Vahan Portal, MG Select has become India’s second-largest luxury brand among electric cars.
JSW MG Motor offers a wide line-up of eight MG models. It markets the Comet EV, Astor, Windsor EV, Hector, ZS EV, and Gloster from regular showrooms and the Cyberster and M9 from MG Select outlets.
Also Read: MG Motor India’s Next Big Launch Is The Majestor SUV – Details
While the GST rate on EVs has remained unchanged at 5%, the GST rate on ICE cars has reduced by anywhere between 5 and 13%. JSW MG Motor has passed on the full benefits of the revised GST structure to all three of its ICE models, reducing the ex-showroom prices of the Astor, Hector, and Gloster by up to 34,000 rupees, up to 49,000 rupees, and up to 2.83 lakh rupees, respectively.
The prices of the Astor, Hector, and Gloster now start at 9.65 lakh rupees, 14.00 lakh rupees, and 39.80 lakh rupees, respectively, all ex-showroom. On the Gloster specifically, JSW MG Motor is providing additional benefits of up to 3.50 lakh rupees, while it gears up for the launch of the Majestor this quarter.
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