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Norton is currently preparing to unveil four all-new motorcycles at the 2025 EICMA show in Milan kicking off next week
Norton Motorcycles, under the watchful eyes of TVS Motor Company, is looking for global recognition yet again with an ambitious product roadmap which focusses on putting it back on track amongst the elites and in the spotlight. The British marque is currently preparing to unveil four all-new motorcycles at the 2025 EICMA show in Milan, Italy.
The premiere motoring show will begin on November 4, 2025 and it will give us the first look at Norton’s new range of motorcycles as it eyes expansion across global markets including India where it could arrive as early as next year. At the centre of this revival will be the all-new Norton V4 superbike which has already been caught testing quite a few times.
Serving as the brand’s flagship, the V4 will be introduced in two distinct trims – a top-spec variant targeting high performance and a lower-spec version which could make the superbike more accessible to a wider audience. The new V4 will be hand assembled at the company’s Solihull facility in the United Kingdom while sourcing several components from India.
Also Read: New Bikes Expected To Debut At EICMA 2025: RE, TVS, Hero, Norton, BMW
Alongside the V4, three new models – the Manx, Manx R and Atlas – will headline Norton’s next chapter. The Manx is expected to be a stripped down roadster echoing the brand’s iconic Isle of Man TT racing heritage while the Manx R is tipped to take a more aggressive fully-faired supersport approach. Perhaps the most significant nameplate from an Indian perspective is the Atlas.
Previously known for its scrambler roots, the Atlas will now re-emerge as a versatile middleweight capacity adventure tourer. Its twin-cylinder engine is expected to be locally manufactured in India to help Norton price it competitively but also consolidate its footprint in one of the world’s fastest growing premium motorcycle markets.
Also Read: TVS Developing A New 300-400cc Motorcycle Under The Norton Nameplate
TVS is positioning Norton to compete head-on with European rivals in the premium space. The next 18 months will be pivotal for both brands as Norton prepares to get back into relevance and make a mark in the global stage as well as in India.
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