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Along with a range-topping V4 model, a middle-weight adventure bike will also be a part of Norton Motorcycles’ line-up at the EICMA 2025
Norton Motorcycle, the TVS-owned British two-wheeler manufacturer, is ready to reveal its new line-up of motorcycles at the EICMA 20245. With these models, the company will debut into a bunch of new markets in Europe, Asia and the USA. With the all-new refreshed product portfolio, TVS is aiming to revive the British marque.
To begin with, the company has confirmed that amongst the four new motorcycles on the cards for the ECIMA 2025, one will be a middle-weight ADV. As per the company, this adventure bike is engineered to redefine the mid-capacity segment by providing a rider-focused experience, blending everyday usability and Norton characteristics.
Furthermore, the range-topping model in the new Norton line-up will be a V4-powered superbike. As per the brand, it will be available in two variants, however, the differentiating factors between the two models have not been revealed as of now. Norton is reportedly targeting a power-to-weight ratio of less than one kg per hp for its top-spec B-series V4-powered motorcycles.
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Talking about the nomenclature, the two variants of V4 superbikes will be called Manx and Manx R, where R seems to denote the track-oriented racing version. On the other hand, the ADV will be dubbed Atlas. The Atlas nameplate was previously used by the brand for its 650cc parallel-twin scrambler motorcycle, which was revealed in its concept form in November 2018, however, it never made it to production.
While the details of the fourth motorcycle are scarce at the moment, we expect it to be a neo-retro roadster, considering that Norton has always been active in the modern classic segment. It is currently quite a popular segment worldwide as well as in the Indian market. It is important to note that these are just speculations around the fourth model, and nothing can be confirmed as of now.
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The production of the new range of motorcycles has already commenced at the brand’s headquarters in Solihull. Norton will officially take the wraps off these new bikes on November 4 at the ECIMA 2025, revealing all the essential details of its future product line-up.
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